Hisense

Project Overview

The project Hisense was to revamp the company’s website for rebranding purposes and to enhance the overall site experience.

This project’s responsibilities included the following:

• Rebuilding the existing website’s user-centric experience.
• Meeting the constantly evolving trend.
• Rebranding the middle east region website.

Also, the redesigned website should be aligned with the brand’s identity and guidelines.

Client Requirements

As Hisense is the official sponsor of the FIFA world cup 2022 to be held in Qatar, they wanted to align their branding towards the sponsorship.

They needed help with the slow-functioning website due to outdated and unstructured content and an unaligned navigation structure. Hence, they wanted to migrate the website to a more user-friendly CMS.

The client reached out to us with the requirement to redesign their website with a completely new look to facilitate a seamless user interface. In addition, they also needed our post-launch support and decided to use the UI of their Global website.

Challenges Faced

Since our client wanted to scale the website to support the increasing traffic load, the main challenge was selecting a suitable server that could pertain to website performance.

Additionally, we expect the traffic load will increase on the website during the FIFA world cup. Thus, in order to run the campaigns smoothly on the website, the server must manage the platform.

Therefore, we implemented Amazon EC2 auto-scaling to meet changing demand.